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Website launch SEO checklist

Everything to check before, during and after a website launch so you do not lose traffic or visibility.

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Common questions

When should I remove noindex?

At launch, once the site is ready. Check this right after going live, because a forgotten noindex tag can keep a site out of Google.

Do I need redirects if the URLs stay the same?

No. Redirects are needed only for URLs that change or are removed.

How long until a new site is indexed?

It varies. Submitting the sitemap and requesting indexing for key pages helps, but timing is up to Google.

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