Short answer: To set up a Google Business Profile, search for your business on Google, claim or create the listing, verify it with the method Google offers, then complete the details: name, address, phone, hours, categories, services and photos. After that, ask customers for reviews and keep the profile updated.
Steps to set it up
The setup takes under an hour, though verification can take longer.
- Sign in with a Google account you control
- Search for your business and claim it, or create a new listing
- Enter your exact business name, address and phone
- Choose the right primary category
- Verify the profile with the option Google gives you
Fill in every detail
Complete profiles perform better in local search. Keep your name, address and phone the same as on your website.
- Opening hours, including holidays
- Services and a short description
- Website link and booking link
- Photos of the office, team and work
Get and answer reviews
Reviews build trust and help local rankings. Ask happy customers to review you, share your review link, and reply politely to every review, including critical ones.
Keep it active
Post updates, answer questions and check that hours stay correct. Avoid fake reviews or keyword-stuffed names, as these can lead to suspension.
How this connects to your website
Link the profile to a fast, clear website with your address and a map. Read our guide to local SEO for businesses in Pune for more.
SEO, AEO and GEO: how this helps you be found
SEO helps search engines rank the page. AEO (answer engine optimisation) means giving a short, direct answer that search and voice assistants can quote. GEO (generative engine optimisation) means writing clear, well-sourced facts that AI tools can summarise accurately. This guide is written to serve all three.
Frequently asked questions
Is Google Business Profile free?
Yes. Creating and managing a profile is free.
How long does verification take?
It varies by method. Some are quick, while others can take days.
Can I have a profile without a shop?
Service-area businesses can set up a profile and hide their address, subject to Google guidelines.
How do I get more reviews?
Ask satisfied customers directly and share your review link. Never buy or write fake reviews.
Can Techno Experts set up my profile?
Yes. Contact us and we will help with setup and local SEO.
Written by the Techno Experts team, Pune. Reviewed by Suresh Shinde, last reviewed October 2026. Need help? Talk to us or call +91 8080 98 6791.