What is social media marketing?
Social media marketing is the planning, creation and promotion of content on social platforms to build awareness and bring in leads. Techno Experts manages strategy, content and paid social for businesses, and ties the activity back to your website so that you can see which posts and ads lead to enquiries.
Quick facts
- Organic content and paid advertising are planned together.
- Content is built around what your customers ask and care about.
- Campaigns link to landing pages on your website so results can be tracked.
- We manage social media and ads for clients, including Gliderz Pickleball.
What is included
- Strategy and platform selection
- Content calendar and post creation
- Creative design for posts and ads
- Paid social campaign setup and management
- Community replies and monitoring
- Link tracking and lead tracking
- Monthly performance reports
Problems we fix
- Posting without a plan or a clear goal
- Ads that send people to a page that does not convert
- No way to tell which posts bring enquiries
- Content that talks about the company instead of the customer
- Profiles that do not match the website
How it works
- 01
Plan
We set goals, choose platforms and define the audience and the message.
- 02
Create
We produce a content calendar, posts and ad creative.
- 03
Publish and promote
We publish, run paid campaigns and reply to the community.
- 04
Report
We track clicks and enquiries and refine the plan each month.
Common questions
Which platforms do you manage?
We choose platforms based on where your customers are, for example Facebook, Instagram and LinkedIn.
Do you run paid ads?
Yes. We plan and manage paid social campaigns together with organic content.
How do you measure results?
We track clicks, leads and enquiries, and report monthly.
Do I need a website first?
A good website helps a lot, because it is where social traffic turns into enquiries. We can improve it as part of the plan.
Can you manage my existing accounts?
Yes. We review them first and then agree a plan.
Want help with social media marketing?
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